Long tagged the pursuit of choice for teenage males, the profile of today's gamer casts a broad demographic net, reports Ad Age. Today, teenagers account for only 17 percent.
The popularity of online gaming comprises the source of the shift, according to an NPD study entitled Online Gaming 2007: The Virtual Landscape.
Advertising in games is a $200 million industry, with multiplayer online games accounting for just 19 percent of gamers. Casual gaming, or card, puzzle and arcade games, accounts for 44 percent of all gamers. This category has been especially savory for advertisers.
Seventeen percent of gamers keep online casinos afloat, while at the other end of the spectrum, 20 percent of gamers include kids aged 6 to 12. Fifty-four percent of gamers are console owners, while 41 percent are on a handheld system, like the Nintendo DS and Sony PSP.
Surprisingly, women represent 42 percent of gamers and typically play casual, single-person games online. And finally, 80 percent of online gamers hail from middle class backgrounds, pulling in between $35,000 to $75,000 per year.
I'm a hoarder/snob but I'm not broke...yet. hehe. So maybe you should change that in your post. The reason why the misconceptions that all snobs are broke is because we buy obsure games (usually online) and OOP games that can't be found in Malaysia (18GL, Age of Steam, 7 Ages, and Campaign for North Africa are good examples). If only someone would bring in the handmade customised 18xx kits from deepthoughtgames... then maybe us snobs/hoarders will 'sapu' everything... And of course, show you our REAL buying power...hehe...
Lol, you can also add another one-- "zealot" -- one who will not rest until he/she collected the complete set/series including it's expansions of a certain tittle -- like me. It's unlike hoarding, it's that playing/using something while lacking the add-on component make me feel 'incomplete'.(even if the upcoming expansions are just rumours) Be it boardgames, pc games, books, gardening tools or even cooking utensils that's needed to make the perfect chocholate cake!
Shopkeepers and people who are in the business would really love us since we will always come back to look for more to make our collection complete. The downside is, once we have all that we needed, we are easily satisfied and settle down to finally enjoy the stuff we've collected...fanatically sticking to the things that we enjoy the most without the slightest care for anything else that others try to promote.
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